November 5, 2002, 12:00 AM

General Mills joins UCCnet with 1,500 products

General Mills has implemented 1,500 of its top selling products to UCCnet`s GLOBALregistry and is using UCCnet data synchronization services to exchange item information with Wal-Mart Stores and Wegmans.

Kurt Peters

Executive Editor

General Mills, manufacturer and marketer of consumer foods products, has implemented 1,500 of its top selling products to UCCnet`s GLOBALregistry and is using UCCnet data synchronization services to exchange item information with Wal-Mart Stores and Wegmans, UCCnet reports.

General Mills, which subscribed to UCCnet in April, is using Integrated Software Systems, a UCCnet certified alliance partner, to translate and upload product information. UCCnet says General Mills expects to use UCCnet to communicate product information for its entire line of manufactured goods with its retail partners.

General Mills` brands include Betty Crocker, Pillsbury, Green Giant, Old El Paso, Colombo, Yoplait, Totino`s, Progresso and Cheerios, Wheaties and other Big G cereal brands. "UCCnet is an important business standard for our company, as well as the entire industry," said Steve Demeritt, vice chairman of General Mills. "The organization`s services represent an opportunity to address the industry`s challenges and deliver on the promise of e-collaboration."

UCCnet enables registration and synchronization of item information, such as weight and dimensions, by providing a web-based repository for standardized item, location and trading partner data. Suppliers load item, location and trading partner information into the UCCnet GLOBALregistry. UCCnet checks the data for compliance to industry standards and synchronizes the data with demand side partners, ensuring that all trading partners are using identical, updated, standards-compliant data.

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