Mountain View, Calif. October 23, 2002-New card association rules debuting in 2003 will offer Internet retailers guaranteed payments for sales transacted online-in some cases.
This liability shift is an outcome of new cardholder authentication services from Visa (Verified by Visa) and MasterCard (SecureCode) that are designed to increase consumer confidence when shopping online and reduce merchant exposure to fraud by electronically verifying the cardholder`s identity at the time of purchase.
While there are clear benefits to merchants, implementation must be carefully considered, taking into account both systems and processes. To help merchants prepare, CyberSource Corporation is offering a series of free desktop seminars between now and the end of the year as well as a newly-published guide.
To sign up for a seminar and/or request a free copy of the guide, go to http://www.cybersource.com/newrules/?source=irnewslinkc.