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Sales at FTD.com, which sells flowers and specialty gifts over the Internet and telephone, grew 41% to $27.6 million in the company’s FY first quarter vs. a year ago.
Sales at FTD Inc.’s FTD.com, which sells flowers and specialty gifts over the Internet and telephone, grew 41% to $27.6 million in the company’s FY first quarter from $19.6 million in the same quarter a year ago, the company reported today. The division earned $1 million in the quarter vs. a loss of $400,000 in the same quarter a year earlier. FTD.com had been a publicly held separate company that FTD Inc. acquired earlier this year.
Orders totaled 451,000 in the quarter, compared to 320,000 orders in the same quarter a year ago. Average order size did not increase. Marketing costs per order also remained virtually unchanged at $4.26 vs. $4.28,
The company continues to diversify its order mix, with specialty gifts accounting for 15.6% of first quarter orders vs. 9.7% a year ago. Specialty gifts orders were up 127% in the quarter vs. the year-earlier quarter.
FTD acquired National Flora and Flowers Direct businesses in the past year and the company says those acquisitions were a large part of the revenue growth.
"This ongoing trend should continue in upcoming quarters, as we remain focused on enhancing operational performance through new marketing partnerships, technology enhancements and the addition of new specialty gift items," said Robert L. Norton, chairman and CEO. “In addition, we will look to drive and support our business model by continuing to forge marketing relationships with the highest quality floral and specialty gift companies."