Marketing Communications Manager
Online Access to Product Information, Credit Accounts, and a Web-Based Store Make Life Easier for Clients of this Well-Known Regional Petroleum Products Supplier
Petaluma, CA -- October 18, 2002 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has launched a new e-commerce website for petroleum products company Royal Petroleum (http://www.royalpetroleum.com). The site is a customized deployment of MarketLive(tm) Express, the full-featured, cost-effective e-commerce system from Multimedia Live. Multimedia Live designers also created the user interface. The site gives customers easy access to product specifications and pricing for hundreds of Royal Petroleum fuel and oil products, provides online access to credit services, and includes an online store where customers can purchase logo merchandise.
Royal Petroleum is a family-owned supplier of petroleum-based fuels and lubricants to industrial, construction, agricultural, aviation, and other clients. Its classic "Flying A" logo can be seen at fueling stations, on delivery trucks, and on caps, jackets, bumper stickers, and other accessories throughout its service area. The company is well known for its personal service, and its new website had to incorporate features and design elements that would clearly translate this brand image to the online space. Royal Petroleum selected the MarketLive Express product because of its cost-effective nature and because it could be easily customized with the special features the company needed. In addition, Multimedia Live demonstrated the experience required to create an online presentation that would perfectly suit the Royal Petroleum company image.
The new site makes extensive use of the MarketLive Express product`s content management abilities, making it an easy-to-use online resource for Royal Petroleum clients to find all the technical specifications of every petroleum product. The MarketLive Express administration system allows Royal Petroleum staff to add or update products, product descriptions, technical specifications, and other information as often as they need to without resorting to extra programming.
Custom programming connects the new website with external data sources for minute-by-minute product price updates. This special integration ensures that prices shown online are always accurate. Further custom programming links the site with CFN, the Commercial Fueling Network, a third party organization that handles online payment for fuel purchases by commercial entities. The Royal Petroleum website also allows customers to apply for credit online and to check the status of their credit accounts.
The site includes an online store where customers can purchase Flying A logo merchandise. This section incorporates all of Multimedia Live`s Intelligent Selling best practices for online merchandising in order to increase sales of these important brand-boosting products. The products section, like the fuels and lubricants information section, is fully administrable by Royal Petroleum staff.
MarketLive Express provides Royal Petroleum with a comprehensive set of e-commerce features and capabilities in an extremely cost-effective deployment. MarketLive Express uses the full version of Multimedia Live`s Java(tm)-based MarketLive Intelligent Selling System, so clients using MarketLive Express have complete access to a full set of enterprise-class e-commerce features and functionality. MarketLive Express ensures rapid development, decreases development costs, and puts in place a time-tested path-to-purchase and site architecture. A complete hosting and managed services package is also included, and one monthly fee covers everything.
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 120 employees working with clients as diverse as General Motors, Washington Mutual, Electronic Arts, Norm Thompson, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.