Junonia, a web and catalog retailer of active wear for women size 14 and larger, has become the beta site for FitMe.com Inc.’s Size Genie online size-fitting software at Junonia.com.
"Concern about fit is the number one reason people are afraid to buy apparel online or by catalog. It is even more important in our target plus-size market," says Anne Kelly, CEO of Junonia.
Kelly says she expects more accurate selection of apparel will reduce returns.
The technology has been in place for a month and response has been better than expected, Kelly tells InternetRetailer.com. "We weren`t sure that customers would stop, stand up and measure themselves," she says. "But they did and we`ve been pleased with the usage."
She says customers who use the technology convert to buyers at a higher rate than non-users, but that the technology has not been in place long enough to determine exactly how much higher.
Size Genie uses a consumer’s specific measurements to determine the right size for a fit in hundreds of apparel brands.