Helena Kimball, 415/615-8602
Mirror Image Internet
Tracy Courtemanche, 781/376-1158
Dynamic, Real-Time Content Delivery Provides Competitive Edge for Leading e-Retailer
Woburn, Mass., October 8, 2002 -- Mirror Image® Internet, a leading provider of distributed Web and content delivery services and a subsidiary of Xcelera Inc. (AMEX: XLA), today announced that Furniture.com (www.furniture.com), a leading online retailer of furniture and home furnishings, has implemented Mirror Image`s instaContent® Delivery service to effectively manage the delivery of its Web site content. Furniture.com turned to Mirror Image to ensure fast, reliable download times for its online customers. By offloading images and content from Furniture.com`s origin servers, the Mirror Image solution enhances Web site performance while proactively protecting it from the flash crowds that result from email campaigns and promotions. Mirror Image is helping Furniture.com seamlessly provide customers with an unparalleled Internet shopping experience and dramatically increase website visitation and sales.
"Furniture.com prides itself on its extensive catalog of fine furniture, and on the quality of the images, information and interactive tools available to consumers seeking to furnish their homes," said Carl Prindle, President of Furniture.com. "Mirror Image allows us to guarantee that our nationwide customers receive this unmatched shopping experience through speedy downloads, while simultaneously reducing the load on our infrastructure." "Successful online shopping experiences, such as Furniture.com`s, must include a guarantee of impeccable Web site performance that entices customers to visit their sites on a consistent basis," said Bill Przybylinski, Vice President of Global Sales for Mirror Image Internet. "We`re pleased that Furniture.com is achieving this level of performance by using our services to support its extensive graphical content."
About instaContent Delivery
As part of Mirror Image`s family of instaContent Global Distribution Services, instaContent Delivery automatically distributes fresh content worldwide and provides flash-crowd protection to guarantee capacity, availability and superior Internet performance, regardless of user location or peaks in demand. Designed to meet specific business needs, this outsourced content distribution solution comes with a selectable level of service that can be easily tuned to fulfill individual cost, performance and capacity requirements.
Furniture.com (www.furniture.com) offers consumers the best of both Internet and in-store shopping by merging the convenience, accessibility and ease of online shopping with the physical presence and proven infrastructure of some of the nation`s largest retail furniture chains. At Furniture.com, consumers quickly browse, compare and buy brand-name furniture and accessories, access decorating advice and product information, and utilize interactive design tools. To complete the experience, more than 100 Levitz and Seaman`s stores provide local showrooms, customer service and fast, in-home delivery. Furniture.com is a member of BBBOnline, TRUSTe, and VeriSign.
About Mirror Image Internet
Mirror Image Internet, a leading provider of distributed Web and content delivery services, offers an unparalleled Internet experience by consistently delivering fast and reliable content regardless of location or demand. With an enterprise-class Internet infrastructure dedicated to global content delivery, Mirror Image is able to create business value for enterprises, content providers and service providers in the form of increased revenue opportunities, reduced infrastructure costs and improved customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves customers and partners through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit http://www.mirror-image.com.
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