Yahoo! Presents the Biggest Fall Sale in Internet History

More Than 1,200 Merchants and Travel Suppliers Gain Valuable Exposure to the Largest Audience on the Web

Yahoo! Offers Bargain Shoppers an Early Start on Holiday Shopping

SUNNYVALE, CA – October 3, 2002 – Building on the success of the first-ever Biggest Sale in Internet History in March 2002, Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, will host the Biggest Fall Sale in Internet History (http://bigsale.yahoo.com), from Sun., Oct. 6 through Wed., Oct. 9, 2002.

By leveraging its strong relationships with brand name retailers, specialty stores and travel suppliers, as well as some of its own services, Yahoo!’s Biggest Fall Sale in Internet History will provide consumers with thousands of discounted items and services over four days, in one convenient location. With the holiday season right around the corner, this innovative marketing program will offer consumers the chance to get an early start on their holiday shopping and help drive transactions and traffic for Yahoo!’s retailers and partners.

The enthusiastic consumer response to March’s Biggest Sale resulted in record week-over-week sales increases for many merchants and travel suppliers, with almost all, and hundreds more, participating in the upcoming Biggest Fall Sale.

“After experiencing a nearly four-fold surge in sales from Yahoo! consumers over the prior week during Yahoo!’s first Biggest Sale, HPShopping.com is looking forward to taking part in another one of Yahoo!’s innovative events,” said Susan Boyce, chief marketing officer, Hpshopping.com, Hewlett-Packard’s consumer e-commerce site.

With more than 1,200 merchants participating in the Biggest Fall Sale, consumers will have the opportunity to take advantage of thousands of specials on everything from clothing to vacation packages; jewelry to pet supplies; cameras to airline tickets, from a wide range of top brand name merchants, specialty stores, travel suppliers and some of Yahoo!’s own services. Sample offers include:
·J Crew: $20 off $80 purchase
· HPShopping.com: Free shipping and exclusive Yahoo! offers
· Restoration Hardware: up to 50 percent off
· Eddie Bauer: $15 off $75 purchase
· Blue Nile: 25 percent off silver jewelry
· Yahoo! Travel Cruises & Vacations: Up to $100 rebate on participating cruise and vacations

· Yahoo! Personals: Seven day free trial
· Yahoo! Store: Two month free trial

“Through our broad reach and unique marketing capabilities, Yahoo! is able to create and host successful events that appeal to businesses and consumers alike,” said Jennifer Dulski, director of commerce marketing, Yahoo! Inc. “We believe that the Biggest Fall Sale will again help drive incremental sales, traffic and awareness for our merchants as they gear up for the holiday season, as well as present great deals to consumers, all in one convenient online location.”

Yahoo! en español will also promote the Biggest Fall Sale to their U.S. Hispanic audience.

About Yahoo! Commerce

As a leading enabler of commerce on the Web, Yahoo!’s commerce platform is the only place consumers need to go to research, compare and buy almost anything online. Consumers will find popular brand-name retailers and leading travel suppliers, as well as millions of products from thousands of merchants and individual sellers, in more than 20 retail categories. Yahoo!’s commerce offerings include Yahoo! Auctions, Yahoo! Shopping, Yahoo! Classifieds and Yahoo! Travel.

About Yahoo!

Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!’s global network includes 25 World properties and is available in 13 languages.

Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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Media Contacts:

Nancy Evars, Yahoo! Inc., 408.349.5229, nancyeg@yahoo-inc.com

Stephanie Iwamasa, Yahoo! Inc., 408.349.6877, siwamasa@yahoo-inc.com

Sherri Weiss, Fleishman Hillard for Yahoo!, 212.453.2237, weisss@fleishman.com