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Don’t write off information-only kiosks when it comes to generating sales, Healthnotes says. Customers looking up information on a kiosk are likely to buy products right away related to their inquiries.
Retailers with in-store health-product kiosks realized a range of $8,600 to $37,000 in sales generated by a single terminal during a beta test, according to kiosk provider Healthnotes Inc., Portland, OR. Healthnotes released the study’s results along with the latest release of its Healthnotes kiosks. The study is detailed in a Category Management Report included with Healthnotes version 7.5.
The study bases its calculations on estimates, including that 20-30% of questions answered on a kiosk result in a sale. It also calculates an average price of $5-7 for food products and $10-15 for vitamins and supplements.
Healthnotes kiosks, which provide only information for helping consumers decide on purchasing vitamins and other health products, are used in stores such as Vitamin Shoppe, a part of Vitamin Shoppe Industries Inc.