Competition in the market for site search technology remains strong with vendors trumpeting every customer win. Today, Endeca Technologies Inc. announced that the TV shopping network HSN is deploying Endeca search technology at HSN.com while Easy Ask Inc. announced that Jo-Ann Fabrics and Crafts is deploying Easy Ask at Joann.com and the Bombay Co. is installing it at three sites.
HSN will use the Endeca InFront product in its online catalog of 13,000 products. InFront sorts results not just by the term that the customer searched on but also by product attributes. It also allows the retailer a latitude of merchandising options that can be displayed with the search results.
"What makes Endeca stand out from the pack is the way Guided Navigation can customize each user`s shopping experience," said Stan Antonuk, vice president of technology for HSN.com. "If one customer is interested in jewelry, Endeca`s technology creates a jewelry page just for him around the parameters he sets. If another customer wants to buy a digital camera, she gets an entirely customized page for her. Being able to deliver the most convenient ways to shop online is our main objective."
The EasyAsk technology at Joann.com and Bombay.com, BombayKids.com and BombayOutlet.com will be installed in time for holiday shopping. EasyAsk provides results based on searched terms as well as on product attributes.
"With a diverse, extensive and ever-changing array of products, Jo-Ann Fabrics will use EasyAsk`s advanced precision search and dynamic navigation platform to allow customers to quickly locate the exact products they are looking for, and simultaneously provide the ability to intelligently navigate through the entire Jo-Ann Fabric product catalog for different ideas," said Linsly Hunt, chief operating officer of IdeaForest, which owns Joann.com.