RichFX Inc., a provider of online visual merchandising technology, has named Paul Cimino chief operating officer and head of professional services. He joins RichFX from FullTilt Solutions, an Internet software development and integration services company where he served as executive director in charge of New York operations. Previously, he was chairman of Snickelways Interactive, an e-commerce solutions provider he co-founded in 1995. From 1987 to 1993 he worked at Sakes Fifth Avenue as a buyer and planner and later helped develop Saks’ technology strategy.
Cimino grew Snickelways from three employees in 1995 to a 175 by 2001. Snickelways developed the first corporate extranet which was launched by Fruit of the Loom in 1996. Snickelways also helped clients build vertical b2b marketplaces in a variety of industries.
"I am excited to be joining RichFX because it has the technology, talent and vision to take e-commerce to a new level of performance,” Cimino said. “RichFX is strategically focused on understanding the needs of multi-channel retailers and has developed a winning suite of solutions for online visual merchandising."