September 11, 2002, 12:00 AM

Blair and Tide link up in an Internet promotion

Blair Corp., web and catalog merchant of men’s and women’s apparel and home products, and Procter and Gamble’s Tide.com will cross-promote each other at their web sites and in e-mails.

Kurt Peters

Executive Editor

 

Blair Corp., web and catalog merchant of men’s and women’s apparel and home products, and Procter and Gamble’s Tide.com will cross-promote each other at their web sites and in e-mails. Blair, with annual sales of $580 million, is especially looking for promotional placement in Tide’s Tips and Timesavers e-mail newsletter that goes to 2 million consumers. Since Blair’s products are all fabric-based, it believes its customers are particularly interested in fabric care.

"This should enable site visitors to become better informed in terms of how they should care for their garments and home fabrics. From a strategic standpoint, we think this alliance with a brand of Tide`s caliber is an outstanding building block in the continuing evolution of Blair.com," said Jeff Parnell, vice president and general manager of e-commerce for Blair.

Blair.com will include a link to Tide.com. Tide.com will promote Blair’s products in appropriate positions.

 

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