Clothing and entertainment retailing sites are among the most dependent on college kids, reports comScore Networks Inc. Abercrombie & Fitch Co.’s abercrombie.com has the highest percentage among retail web sites of college visitors, with 14.9% of all visitors coming from university-based PCs, comScore tells Internet Retailer. ComScore reports that Abercrombie.com recorded 1.07 million unique visitors in August, of which 160,000 came from colleges.
Among the 20 sites with the highest proportion of visitors from universities, CDNow.com was the most popular, recording 666,000 visits from colleges, 13.3% of its total 5 million visitors in August.
Number 2 in proportion of college visitors was PictureTrail.com, a photography site where 14.6% of visitors came from university-based PCs--192,000 of a total 1.3 million. Next was EastBay.com, a sports equipment and clothing site, with 13.9% of visitors coming from colleges, then CDNow, followed by EBGames.com, at 13.2%, an electronic games site.
Among the top 20 with the highest proportion of college visitors, TicketMaster.com ranked number 2 after CDNow in terms of total visitors at 639,000 (10.2%) of 6.26 million total; followed by electronics retailer BestBuy.com, with 602,000 (11.2%) of 5.39 million, bookseller Barnes & Noble’s bn.com, with 580,000 (9.8%) of 5.94 million, then a big drop off to number 5 clothing retailer OldNavy.com, with 315,000 (11.2%) of 2.8 million.
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