September 9, 2002, 12:00 AM

UK online retailer ARG Equation adds EasyAsk search to 14 sites

ARG Equation, with £100 million in online sales, says it is relying on EasyAsk to help it achieve aggressive growth goals over the next few years.

Kurt Peters

Executive Editor

 

ARG Equation, a $1.5 billion UK retailer, is implementing EasyAsk Inc.’s search and navigation technology on its family of web sites, EasyAsk reported today.

ARG Equation, formerly known as GUS Home Shopping, will use the technology at its apparel and housewares e-commerce sites with over 20,000 products. ARG Equation operates Kaysnet.com, Choiceshopping.com, Greatuniversal.com, Kaysworldwide.com, Innovations.co.uk, Brainwaves.co.uk, Emccord.com, Mccordgarden.co.uk, Marshallward.com, Styleplus.com, Homefree.co.uk, Bargaincrazy.com, Aboundonline.com, and Argosadditions.co.uk.

ARG Equation claims the UK`s largest online fashion presence, with £100 million in online sales. ARG says it is relying on EasyAsk to help it achieve aggressive growth goals over the next few years.

"Our online properties are of major importance to our growth strategy," said Paul Kendrick, general manager, channel and business development, of ARG Equation. "In a crowded marketplace, it is important to continually be looking for ways to improve the customer experience on our web sites. To that end, we are investing in technologies like EasyAsk that have been proven to increase revenue. We want it to be easy for our shoppers to find what they want to buy, whether they know exactly what that is or require assistance to narrow down their selection."

 

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