"Everything for the Horse and Rider" Is Now Easier to Get Thanks to E-Commerce Website Technology and Design by Multimedia Live
Petaluma, CA -- September 9, 2002 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has launched a new e-commerce website for equestrian products cataloger and retailer Schneider Saddlery (http://www.sstack.com). The site is powered by the MarketLive(tm) Intelligent Selling System(tm) and features an all-new user interface created by the Multimedia Live design team. The new site is notable for its logical organization of a complex product line, its extensive written content about virtually every product, and for making such content readily available from many different levels within the site.
Founded in 1949, this family-owned company offers "everything for the horse and rider," and their wide selection of saddles, bridles, horse care products, riding apparel, and many other products proves it. Their long-term success is due largely to their dedication to value, product quality, innovation, customer service, and a love and commitment to the equestrian industry. Millions of customers around the world have benefited from their broad and innovative product line and their knowledge of the needs of trail riders and English, Western, and Arabian exhibitors. Schneider Saddlery`s online business has expanded significantly and the company selected the MarketLive Intelligent Selling System to replace their earlier website because of its powerful merchandising capabilities, ease-of-use, advanced content management features, and proven record of making online shopping easy and increasing sales.
Saddles are a large part of the Schneider Saddlery product line. Saddle shoppers need complete information about a saddle`s dimensions, materials, intended uses, and other vital statistics so they can get exactly the right fit for both horse and rider. Multimedia Live has helped Schneider Saddlery make the most of interactive sales by designing a new website wherein exhaustive product information takes center stage. Full measurements for each saddle are available through a "more information" button and there is an easily accessible Frequently Asked Questions (FAQ) section. Customers are encouraged to submit their reviews of any product, and these reviews are made available from the product page so other customers can read them. Everything is set up to help the customer find just the right saddle.
Multimedia Live also helped Schneider Saddlery integrate their Web operations more deeply with their existing business structure by seamlessly tying the website front-end to Schneider Saddlery`s existing back-end ordering, fulfillment, and customer service system from Ecometry. Schneider Saddlery will be using Multimedia Live`s Extended E-mail Management System to run its e-mail customer service communications and marketing campaigns.
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 120 employees working with clients as diverse as General Motors, Washington Mutual, Electronic Arts, Norm Thompson, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California.
Peter Loughlin, Marketing Communications Manager
625 Second St
Petaluma, CA 94952