Contact: David Peikin
Phone: (301) 918-0818
Bass Pro Brings Technology In-house For Improved Access to Customer Information and Increased Cost Savings
Lanham, MD - Group 1 Software (Nasdaq: GSOF), a leading provider of customer relationship management (CRM)-enabling software solutions, today announced that Bass Pro Shops has selected its data quality solutions as part of an overall initiative to develop an accurate single view of its customers. Headquartered in Springfield, Missouri, Bass Pro Shops is the world`s leading outdoor retailer and prime destination for all outdoor needs. Group 1`s data quality and data management solutions will provide to Bass Pro Shops verified and consolidated business intelligence, enabling the company to develop more focused direct marketing campaigns.
“Group 1`s data quality solutions will help us obtain an accurate single customer view from all of our sales channels by verifying information as it enters the enterprise,” said Carl K. Kendrick, Jr., director of corporate database marketing at Bass Pro Shops. “By bringing our customer data in-house, we will have greater flexibility to determine data quality processes and be able to develop campaigns using up-to-date customer information. Group 1`s industry-leading technology gives us the ability to verify the quality of customer information from sales transactions via the Web, mail order, call center and retail channels. Additionally, by not having to use an external vendor for data quality, we will realize substantial cost savings.”
“Leading businesses such as Bass Pro Shops recognize that having end-to-end control of all data quality processes is necessary for the timely development and implementation of successful marketing campaigns,” said Bob Bowen, CEO of Group 1 Software. “We`re most pleased that Bass Pro Shops will utilize our technology as a key enabler of its marketing promotions.”
Group 1`s data quality solutions are the cornerstone of successful CRM initiatives. These applications enable businesses to validate the integrity of customer and prospect data and enhance that information with valuable geographic and demographic intelligence.
To learn more about Group 1`s data quality solutions, visit the company`s booth (#234) at the DCI Customer Relationship Management Conference & Exposition in New York, August 28-29 at the Jacob Javits Center.
About Group 1 Software
Group 1 Software (Nasdaq: GSOF) is a leading provider of customer relationship management (CRM)-enabling software solutions for data quality, marketing automation, customer relationship communications and direct marketing applications. Group 1`s software systems and services enable over 2,000 customers worldwide to market smarter by helping them find, reach and keep customers. Founded in 1982 and headquartered in Lanham, Maryland, Group 1`s solutions are utilized by leaders in the financial services, banking, retail, telecommunications, utilities, e-commerce, and insurance industries. The company`s customer base includes such recognized names as Acxiom, AT&T;, Charles Schwab, Entergy, GEICO, L.L. Bean, and Wal-Mart. For more information about Group 1, visit the company`s Web site at http://www.g1.com.
About Bass Pro Shops
For over 30 years, the Bass Pro Shops catalog and stores have been the primary resource for the gear millions of outdoor enthusiasts need to pursue their favorite outdoor activity. Inside they find the world`s finest selection of name brand outdoor products and value-packed Bass Pro Shops exclusives. With 12 Outdoor World mega-stores, plus the unique Sportsman`s Warehouse stores in St. Louis, MO and Memphis, TN, and the gracious World Wide Sportsman in Islamorada, FL, Bass Pro Shops has quickly established itself as the prime destination for all outdoor needs. But one of the biggest reasons that people plan vacations, weekend getaways, and even honeymoons around a visit to a Bass Pro Shops store is the one-of-a-kind experience it offers. Gorgeous waterfalls, giant aquariums, incredible wildlife mounts, delicious food and more make Bass Pro Shops stores a must-see attraction for sporting families around the world. You can also visit them on their web site at www.basspro.com.
This press release may contain statements relating to Group 1`s future plans, events or performance. Such statements may involve risks and uncertainties, including risks associated with uncertainties pertaining to customer orders, demand for products and services, development of markets for Group 1`s products and services and other risks identified in Group 1`s SEC filings. Group 1`s actual results, events and performance may differ materially. Readers are cautioned not to place undue reliance on these forward-looking statements, which address the conditions as they are found on the date of this press release. Group 1 undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances that arise after the date of this press release or to reflect the occurrence of unanticipated events. Group 1 Software is a registered trademark of Group 1 Software, Inc. All other brand names, trademarks and registered trademarks are the property of their respective owners.