August 27, 2002, 12:00 AM

At HSN, the clothing customer is also the model

HSN.com has become the first TV shopping network’s web site to offer virtual models for apparel sales. It is also the first web site to offer the latest version of My Virtual Model`s custom sizing application.

Consumers who buy apparel from TV shopping networks can view the merchandise on a model before they buy. Now apparel shoppers at the Home Shopping Network can go to HSN.com and view the apparel on themselves.

HSN.com has become the first TV shopping network’s web site to offer virtual modeling technology for apparel sales. It is also the first web site to offer the latest version of the My Virtual Model custom sizing application that integrates visualization and sizing services. The 3D application enables women shoppers to get a 360-degree view of apparel fashions by rotating a virtual model built to their personal sizing specifications.

Although other e-retailers offer both the visualization and sizing aspects of My Virtual Model, HSN`s application is unique because it’s the only one that offers "fully harmonized visualization and sizing," says a spokesman for My Virtual Model Inc.

"The HSN.com application represents the most sophisticated deployment of our technology to date," said Louise Guay, founder and executive vice president of My Virtual Model.

The application enables shoppers to choose apparel tops and bottoms to configure customized outfits based on their personal physical attributes. It also allows them to zoom in to view garment design details.

The HSN deployment fits into the strategy of TV shopping networks by hooking customers on the TV show, then sending them to the associated web site for greater choices in how they shop and what they can buy.

My Virtual Model`s technology is also used by e-retailers such as Lands’ End, Lane Bryant, PlusSize.com and Blair.com.

 

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