August 21, 2002, 12:00 AM

Loyal catalog customers=highest satisfaction apparel web sites, Harris says

On a scale of 1 to 10, EddieBauer.com and ColdwaterCreek.com rated 8.8 among consumers who seriously shopped the site, whether they bought or not. LandsEnd.com rated an 8.6, says the latest eCommerce Pulse survey from Harris Interactive.

Kurt Peters

Executive Editor

The online apparel sites with the greatest customer satisfaction are mostly the well established catalogers with loyal following, says the latest eCommerce Pulse report from Harris Interactive. On a scale of 1 to 10, EddieBauer.com and ColdwaterCreek.com rated 8.8 among consumers who seriously shopped the site, whether they bought or not. LandsEnd.com rated an 8.6, Blair.com, 8.4, and OldNavy.com, Cahdwicks.com and LLBean, 8.3. JCPenney.com and Fredericks.com both rated 8.

“A loyal customer base that is used to buying without having to actually feel the product is one of their most important assets,” says Lori Iventosch--James, director of e-business/technology research at Harris Interactive.

Harris Interactive performs monthly online surveys of several thousand consumers from its base of millions of opt-in consumers to determine their extent of online shopping and buying in the previous month. From that group, it derives its satisfaction data, relying only on consumers who have bought or seriously considered purchases at sites.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement