August 12, 2002, 12:00 AM

Target chooses Amazon to power all its web sites will operate all web sites for brands owned by Target, including Target’s main site,, that will feature products from all Target brands, as well as and, which will feature Field`s and Mervyn’s merchandise.

Kurt Peters

Executive Editor Inc. will operate all web sites for the brands owned by Target Corp., Target announced today. Amazon already powers Target’s main site, Content on that site will be expanded to feature products from all Target’s brands. Amazon will also power and, which will feature Fields and Mervyn’s merchandise.

The sites will employ’s e-commerce technology platform including personalization, product recommendations, search functionality across all stores, 1-Click shopping, and a single checkout for all stores. In addition to web site technology services, will provide order fulfillment and customer service for, the electronic retailing and direct marketing division of Target, will continue to manage fulfillment for and

In addition, the site includes millions of products in an store featuring its full assortment of books, music and movies.

Later this summer, will open a Marshall Field`s store at, which will complement the existing online Target store, and include thousands of apparel, home and unique products, including the Frango line of chocolates. Additionally, is launching new, national Marshall Field`s Direct catalogs to serve a nationwide audience.


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