The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Sales to older consumers are growing faster than total sales at Drugstore
Sales are strong in Drugstore.com`s "senior-related products." Some categories are growing at 60% or better for the year.
As the Internet becomes a mainstream shopping medium, online shoppers are reflecting more closely the general population. The latest evidence: Drugstore.com Inc. says sales are strong in its "senior-related product groups" purchased by older consumers and their caretakers. "This is a strong indicator that more seniors and caretakers are adopting the Internet," a spokeswoman says.
Among the hot items that Drugstore counts in its senior-related products group are home health-care products, at-home health tests and medical devices. Unit sales of home health tests, including tests for cholesterol, blood pressure and colon cancer, rose 53% in July over July last year. Medical equipment, including pill reminders, canes and other products, rose 68% in unit sales. Sales of incontinence products for adults have risen 60% this year. The growth of senior products outstrips the growth of total sales at Drugstore.com, where sales were up 37% in the first half vs. last year.
"As mirrored by general population trends, seniors are one of the fastest-growing sectors of the Internet and that is translating into increased online sales of products geared toward older Americans," said Julie Johnston, director of merchandising for health and personal care.