Magenic Integrates Equilibrium MediaRich with SDL’s Enterprise Translation Server and Microsoft Content Management Server to Dynamically Localize Navigation and Text Graphics
SAN RAFAEL, CA─AUGUST 5, 2002─Equilibrium, a leading provider of imaging solutions for the enterprise, today announced the integration of SDL International’s Enterprise Translation Server™ (ETS) and Microsoft® Content Management Server (CMS) with Equilibrium® MediaRich Image Server to dynamically localize all navigation and text graphics into multiple languages for the Equilibrium PartnerNet portal.
Equilibrium MediaRich is server-based software that automates image production and enables the dynamic delivery of visual assets to the Web, print media and smart devices. SDL’s ETS is a sophisticated machine translation (MT) server product programmed with comprehensive dictionaries and a collection of advanced linguistic rules that automatically translate one language into another without relying on human translators. Microsoft CMS allows companies to create, deploy and maintain mission-critical, content-rich Web sites.
The Magenic integration between ETS and CMS was performed by accessing the ETS API exposed over HTTP from custom CMS scripts and functions. By sending translation requests to ETS, the CMS application retrieves translated text and dynamically presents this as a MediaRich image, text graphic or navigational element in Japanese, Chinese, Russian, French, German, Portuguese, and Spanish.
“We set out to demonstrate that we could translate the text within CMS using ETS, and have MediaRich dynamically convert the text to graphics and generate all the site navigation into different languages on the fly,” said Zach Greenvoss, senior consultant at Magenic. “We are particularly impressed with the way MediaRich handled the double-byte character sets for Chinese and Japanese.”
“The deployment of multilingual content is not only now an organizational imperative, it must be managed within a truly dynamic systems structure. The integration of technologies such as MS CMS, MediaRich and ETS offers an exciting route forward,” said SDL’s Marketing Director, Hedley Rees-Evans. “Once large, global businesses become aware of what is feasible, such systems will also become a competitive imperative.”
“We planned to redesign and migrate our website to Microsoft Content Management Server within 90 days, and localize it in five languages a month later,” said Ron Wood, vice president of sales and marketing for Equilibrium. “Working with SDL & Magenic, we were able to meet both deadlines and exceed our expectations.”
About Magenic
Magenic is one of the nation`s premiere Microsoft Certified Solution Provider Partners dedicated to solving today`s most challenging business problems using 100% Microsoft tools and technology. With offices in Atlanta, Dallas, Minneapolis, and the San Francisco Bay Area, Magenic works with a wide variety of clients, ranging from Internet startups to innovative Fortune 1000 companies. For more information, please visit www.magenic.com.
About SDL
SDL International (London Stock Exchange: `SDL`) is a leading provider of translation technologies and services for the global enterprise. Its comprehensive and integrated offerings include multilingual content and globalization management solutions, real-time translation technologies, translation memory software, internationalization tools and a full range of localization services. For more information, please visit www.sdlintl.com
About Equilibrium
Founded in 1989, Equilibrium develops and markets dynamic imaging technologies for multi-channel retail, business-to-business, media and entertainment industries. The MediaRich Image Server automates the production and deployment of visual content for the Web, print media and smart devices to streamline workflow and reduce costs. For additional information, contact Equilibrium’s headquarters in San Rafael, CA. at 415.451.7600 or visit our new corporate site that integrates MediaRich Image Server with Microsoft CMS at www.equilibrium.com.
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Press Contacts:
Dave Pola
Equilibrium
415.451.7711
dpola@equilibrium.com
Fiona Camden
SDL International
+44 1628 410120
fcamden@sdlintl.com
©2002 Equilibrium Technologies, Inc. Equilibrium is a registered trademark and MediaRich is a trademark of Equilibrium Technologies, Inc. All other company, product or service names mentioned herein are the trademarks or registered trademarks of their respective owners. This release contains forward-looking statements that address a variety of subjects including, for example, the expected benefits of the agreement between Equilibrium and SDL International and Magenic Technologies, the expected benefits of the integration of MediaRich Image Server with SDL’s Enterprise Translation Server and Microsoft Content Management Server, and the expected benefits, features, and functionality of MediaRich. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: MediaRich may not successfully interoperate with the technologies and products of Microsoft or third parties; Equilibrium`s growth depends upon continued and increased demand for and market acceptance of its offerings; and increased competition and technological changes in the markets in which Equilibrium competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI`s filings with the Securities and Exchange Commission, including CMGI`s most recent Quarterly Report on Form 10-Q.
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