- Superior Precision Search and Dynamic Navigation Capabilities to Increase Revenues -
LITTLETON, Mass., Aug. 6 -- EasyAsk, the leading provider of online sales acceleration and self-service search and navigation solutions, announced today that KitchenEtc, America`s cooking and entertaining superstore, has chosen EasyAsk`s precision search and dynamic navigation platform for its online site, http://www.kitchenetc.com/, the world`s largest online cooking and dining store. EasyAsk`s technology currently powers precision search at leading retailers such as Lands` End, Coach, Coldwater Creek, J.Jill, Lenox, and wine.com by eVineyard. With EasyAsk, KitchenEtc shoppers will now be able to easily search and browse among the tens of thousands of items available at its Web site.
"Given the tremendous number of SKUs that we have, we needed better and more intuitive ways for our customers to search and browse through our products," said Robert Camp, Chairman and CEO of KitchenEtc. "EasyAsk understood the importance of our Web site to our core business and successfully demonstrated how precision search and dynamic navigation could generate increased revenues. Our Web site is an important part of our strategy to expand geographically and we found EasyAsk to have the vision, the excellent implementation track record and the innovative solutions needed to play a key role in driving customer satisfaction and, ultimately, online sales."
According to the National Housewares Manufacturers Association, U.S. housewares is a $58.4 billion industry and total Internet housewares sales, including kitchenware and diningware, are projected to grow to $8.4 billion by 2004.
"KitchenEtc had been looking to implement an integrated search and navigation platform so that shoppers who search and shoppers who browse could benefit equally from an intuitive and friendly user interface, but they also needed a technology that was scaleable, fast, and simple to install and maintain," said Bob Alperin, CEO of EasyAsk. "One of the fastest, most effective ways to increase revenues and enhance profits is to remove a primary `kink in the hose` constraining conversion rates by improving the effectiveness of catalog search and navigation. The EasyAsk Search Advisor platform is proven to drive significant revenue increases, resulting in a tremendous return on investment in a very short time. EasyAsk`s `out of the box` capabilities also save KitchenEtc`s IT staff the never-ending, labor- intensive task of manually changing text descriptions and creating keyword tags in an attempt to predict how shoppers might ask for a product when searching for it."
KitchenEtc is a dominant regional specialty retailer of nationally branded tabletop and kitchen housewares, including Calphalon, Cuisinart, Henckels, KitchenAid, Lenox, Oneida and Pfaltzgraff products. KitchenEtc`s Web site recently won "2001 Best E-commerce Experience" at the New England Web Design awards and "2000 Best E-Commerce Site" at the New Hampshire Internet Awards. The company recently launched an expansion program that will carry it across the nation.
About EasyAsk
EasyAsk is the leading provider of online search and navigation solutions for sales acceleration and self-service. EasyAsk search solutions directly and significantly increase results for leading retailers such as Lenox, Lands` End, J. Jill, SmartBargains, Talbots, and wine.com by e-Vineyard. Our fully integrated solution includes precision search, dynamic navigation and merchandising powered by a sophisticated natural language processor to improve customer satisfaction and drive higher site revenues. Hundreds of companies have acquired the company`s core technology. Strategic partners include IBM and SAIC. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered outside of Boston with sales offices in Chicago and San Francisco. For more information, contact EasyAsk at 1-800-425-8200.
About Kitchen, Etc.
KitchenEtc was established in 1983 in Exeter, New Hampshire, and currently has 13 stores at locations including New Hampshire, Massachusetts, Connecticut, Rhode Island, and, most recently, Washington, D.C. KitchenEtc is aggressively pursuing both national expansion of retail stores and online shopping via the KitchenEtc Web site, http://www.kitchenetc.com/.
Contact:
Jean Y. Bae for EasyAsk
781-455-8250
jean.bae@rfbinder.com
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