ATG Commerce and Portal Core Elements to High-end Retailer`s Online Strategy
CAMBRIDGE, Mass., July 29, 2002 - ATG (Art Technology Group, Inc., Nasdaq: ARTG) today announced that Neiman Marcus has expanded its relationship with the company to provide customers with an enhanced Internet shopping experience and create more targeted online marketing campaigns. ATG is a leading developer of online CRM applications for commerce, portals, and relationship management.
A customer since March 2001, Neiman Marcus Online is now planning to adopt more widely the business scenarios capabilities of ATG`s online CRM applications. Neiman Marcus Online operates neimanmarcus.com, chefscatalog.com and horchow.com. The move will continue to allow Neiman Marcus Online to ensure that the online shopping experience is synonymous with the Neiman Marcus brand.
"Our online presence operates as a seamless and natural extension of our stores and catalog channels. E-commerce must offer a customer experience that is consistent with that brand: the finest and most fashionable merchandise, coupled with customer service and support that is without peer," explained Dan Korn, executive vice president of Neiman Marcus Online. "In the stores, each relationship between a customer and her associate is unique. The use of ATG`s business scenarios and personalization capabilities allow us also to provide our online customers with unique, tailored and appropriate experience, enabling Neiman Marcus Online to provide the experience that our customers have to come to expect."
"Neiman Marcus understands that brand is everything, and that a successful online venture is a natural and transparent extension of your offline presence," said Ken Volpe, vice president of product planning and strategy for ATG. "By incorporating business scenarios into their online efforts, Neiman Marcus is able to maintain the consistency of the company`s brand across all of its sales channels. It is always satisfying when a customer sees the value of your technology and elects to expand and enhance the established relationship."
In addition to ATG Commerce, Neiman Marcus has also purchased the ATG Portal and has plans to launch an employee intranet built on the technology.
About ATG
ATG (Art Technology Group, Inc.) is a leading developer of online CRM applications that deliver an integrated, personalized experience for customers, partners and employees: the frontline of every business. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships. Deployed on the industry`s most popular application servers, ATG`s application suites for e-commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.
Today, ATG has delivered e-business solutions to blue-chip companies worldwide including Aetna Services, Inc., Alcatel, American Airlines, AT&T;, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J. Crew, Sun Microsystems, Walgreen Company, and WellsFargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com
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* 2002. ATG, Art Technology Group, Scenario Personalization, and Data Anywhere Architecture are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in ATG`s periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, significantly enhance the user`s Internet experience or handle user volume; that it will not maintain or enhance the customer`s brand; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the risks and costs associated with intellectual property and other litigation; and the possibility that the solution will not make customer implementations faster and more flexible. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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