San Rafael, CA - July 24, 2002 -- Maximizing the value of their clients` photography investments is the goal of a new partnership announced today by software company Scene7 (www.scene7.com) and retail agency Ambrosi (www.ambrosi.com). Ambrosi is utilizing Scene7`s Infinite Imaging Platform to dynamically generate new images from original photography – allowing clients to re-purpose existing images that can be leveraged across all media including Web sites, catalogs, extranets and other print materials.
Ambrosi is the nation`s leading retail advertising and catalog marketing agency with an extensive roster of clients including mass merchants, department stores, chain retailers, catalogers and manufacturers with brands that sell at retail. Ambrosi also owns comprehensive, state-of-the-art photography and digital imaging facilities to provide product, room scene, fashion and food photography for its clients` advertising and marketing needs.
Scene7 offers the only solution that allows for computer generation of new images in absolute photo-quality from a single master. This enables clients to realistically layer, render and contour images, text and graphics – dynamically changing key elements of any image such as color, material, pattern, trim, texture, surface and context.
"Our clients have realized substantial savings on their photography costs by refreshing their images for use in print catalogs as well as showing all product options on their Web sites," states Doug Mack, CEO of Scene7. "Our partnership with Ambrosi has expanded our services to include Ambrosi photography, creative and production capabilities – adding considerable value to the services we provide to our clients."
"Ambrosi and Scene7 are already serving clients with extensive product photography needs," adds Dan Morrissey, Ambrosi Executive Vice President. "Offering the flexibility of Infinite Imaging helps us maximize the value of their sizeable photography investments as they look to economically re-purpose those assets."
Ambrosi (www.ambrosi.com) has over 30 years experience developing advertising and marketing programs for retailers and brand marketers. Agency resources include full strategic branding, creative and production capabilities for print and broadcast advertising, multi-channel content development and management tools, packaging and visual marketing as well as photography and digital imaging expertise. Offices and photography studios are located in Chicago, New York, Miami, Atlanta and Troy. Ambrosi is owned by Black Dot Group, a division of Applied Graphics Technologies (ASE: "AGD").
Scene7™ (www.scene7.com) provides the only complete dynamic imaging platform available in the market today. The company`s Infinite Imaging™ platform enables companies to cost-effectively create, publish and serve dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer-generate any digital image they need – in absolute photo quality – for uses including Web sites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with major international and Fortune 1000 brands including The Home Depot, Levi Strauss & Co., Victoria`s Secret, Scripps Networks/HGTV, Waverly, Mannington and Sanyo. Scene7 is based in San Rafael, CA.
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Copyright 2002 Scene7, Inc. All rights reserved. Scene7, the Scene7 logo, Infinite Imaging and Infinite Zoom are trademarks and/or servicemarks of Scene7, Inc.