July 26, 2002, 12:00 AM

A new survey of retailing executives tracks the state of online retailing

Internet Retailer and ForeSee Results are co-sponsoring the “Insider’s View of e-Retailing” survey to assess retailers’ satisfaction with retail websites they have recently visited.

Internet Retailer and ForeSee Results are co-sponsoring the “Insider’s View of e-Retailing” survey to assess retailers’ satisfaction with retail web sites they have recently visited. This joint survey will provide key insight into the current state of e-retailing web sites by those who know them best: the executives who create and manage them everyday.

Larry Freed, CEO of ForeSee Results, will report the results at the eTail conference in Boston on Aug. 7.

The survey asks executives of retail chains, catalog merchants and virtual merchants to fill out a brief questionnaire about their experiences at other web sites. ForeSee Results, a leading provider of web site customer satisfaction management services, will analyze the results using the American Customer Satisfaction Index. The ACSI is the leading national indicator of customer satisfaction with goods and services purchased in the United States, and links customer satisfaction to financial returns.

The survey will gather information about respondents’ satisfaction with a broad range of specific web site elements, such as site performance and content. Respondents will also rate their overall satisfaction with retail sites, their likelihood to refer sites to others and, most importantly, their likelihood to complete a transaction, either on- or off-line, based on their online experience.

“This survey and the important results it will reveal are based on Internet Retailer’s and ForeSee Results’ commitment to providing valuable business insight that e-commerce executives can take action on,” says Jack Love, publisher of Internet Retailer.

To participate in the survey, go to: ForeSeeResults.com.

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