July 25, 2002, 12:00 AM

Yes Networks hopes to drive retail sales from radio station sites

Yes Networks today launched a service that will make Amazon.com and CDNow.com CDs, Art.com posters and TicketMaster tickets available at radio station web sites.

 

Yes Networks Inc. today launched a service that will make Amazon.com and CDNow.com CDs, Art.com posters and TicketMaster tickets available at radio station web sites. Using a proprietary technology that automatically identifies music playing at 1,000 radio stations throughout the U.S., Yes Networks can download the information to a radio station’s web site so users can learn what’s playing at the moment, then buy the CD or a poster or event tickets if they are available.

Hosting the playlist is not limited to radio station web sites. Portals or other web sites can host the content as well. So, for instance, a city portal, might host all the radio stations in the city as a way to attract users to the web site, while individual radio stations would host only the information for that station. It costs nothing to link from a web site to Yes Networks.

Yes Networks earns a commission on sales and, depending on the arrangement with the radio station or other web site hosting the music, can share revenue. Typically, sharing arrangements would be made only with sites that are likely to drive lots of sales, Daniel Goldscheider, president of Yes Networks, tells InternetRetailer.com. “The overhead of setting up an account and then monitoring what is happening for the station to have a chance to earn $1 a day is not economical,” he says. Stations that don’t earn revenue at least get the benefit of fewer calls to the station asking the name of a song, Goldscheider says.

Yes Networks creates a digital identifier of each song, then automatically monitors 1,000 radio stations to report what each is playing. For now, its database contains only pop music, but Goldscheider says the company hopes to add classical music.

While Yes earns its money so far through commissions on sales of music-related items, Goldscheider says the company plans to expand to other products and content, such as hosting ways for listeners to immediately buy products advertised on the radio station or to request further information.

Yes Networks is the result of the merger of YES International AG, a Swiss company, with American-based ConneXus Corp., a pioneer of interactive radio.

 

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