The market for web content management will reach $10 billion in 2004, research company Meta Group Inc. projects. But the number of vendors offering web content management will be reduced through market consolidation, Meta says.
“We expect many vendors to embrace the overarching enterprise content management theme during the next 12 months, leaving a small group of pure-play web content management providers and a significantly larger enterprise content management-oriented segment,” said Andrew Warzecha, senior vice president with Meta Group’s Electronic Business Strategies service. “Given the accelerating consolidation in the web content management market through 2003, users should aggressively evaluate a vendor’s long-term viability and strategy.”
The projection is part of Meta’s METAspectrum market evaluation program.
METAspectrum for web content management evaluates 23 vendors that supply software to drive web sites, with a core focus on empowering business users to create web site content, approve it, and manage its life cycle. Meta considers web content management systems a discretionary investment for B2E and B2B use, and non-discretionary for B2C e-commerce sites.
Meta reports that at the end of the first quarter, 60% of Global 2000 organizations had purchased a web content management package. Meta expects more than 95% of Global 2000 organizations to purchase a package by 2004, with a trend toward strategic deployments. Meta also reports that for B2C e-commerce sites, pre-built integration with personalization and commerce engines is key.