Epsilon Chooses Unica`s Affinium™ as its Strategic Platform for Enterprise Marketing Management Solutions
LINCOLN, Mass. and BURLINGTON, Mass. - July 22, 2002 - Unica Corporation, a worldwide provider of award-winning enterprise marketing management (EMM) solutions, and Epsilon, a leading marketing solutions provider, today announced a strategic alliance to provide customers with best-of-breed marketing solutions. As a result of the alliance, Epsilon`s clients will have access to Unica`s open enterprise marketing management software, Affinium™. Affinium enables companies to cost-effectively optimize customer acquisition and relationship management, streamline marketing processes, and empower strategic planning for added profitability and marketing success.
Under this significant multi-year agreement, Epsilon will train and dedicate between 40 and 50 client services team members to implement and operate Affinium-based solutions for its customers. As part of its continuing effort to provide the most innovative and effective marketing solutions to its clients, Epsilon plans to upgrade several existing customers currently running mainframe-based and other packaged marketing applications to Unica`s Affinium by the end of the current year. With the Affinium-based offerings, Epsilon anticipates it will be able not only to upgrade existing, large non-profit organizations but also penetrate new mid-market customers.
"Epsilon`s selection of Unica as its strategic partner and Affinium as its strategic platform sends a clear message to the market that we have the superior offering for enterprise marketing management," said Yuchun Lee, co-founder and chief executive officer of Unica Corporation. "By taking this step and accelerating the upgrade of its installed base, Epsilon is demonstrating a strong commitment to maintaining the company`s leadership in providing world-class marketing and database solutions."
"We are pleased with the advantages our new relationship with Unica offers our clients - in particular our significant not-for-profit customer base. Through this alliance, our nonprofit and mid-market commercial clients will now have access to world-class marketing automation software that has traditionally been out of reach due to financial constraints," said Michael Iaccarino, president and chief executive officer of Epsilon.
About Unica`s Affinium Suite
Unica`s Affinium Suite provides organizations with a full range of integrated marketing and unique optimization capabilities built around the industry`s most advanced customer analytics and relationship management tools. Affinium powers marketing innovation, enabling marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touch points; and measure and optimize marketing effectiveness.
Epsilon, a Relizon company, is a leading marketing and billing solutions provider combining the power of information technology, decision sciences and individualized communication strategies, which enable its clients to develop profitable, enduring relationships with their customers. Founded in 1969 and headquartered in Burlington, Massachusetts, Epsilon`s approximately 900 professionals generate over $200 million in net revenue annually.
Relizon, based in Dayton, Ohio, is known for industry-leading customer satisfaction in the delivery of total business communications to thousands of customers across the U.S. and Canada. Its document, billing and marketing solutions enable clients in a variety of industries to realize a higher return on investment from communications within their own organizations and to their customers and prospects. One of The Carlyle Group companies, Relizon has revenues approaching one billion dollars, 5,100 employees, 22 manufacturing facilities and 33 business service centers strategically located across North America. Visit us at www.relizon.com.
Unica Corporation provides award-winning enterprise marketing management solutions for innovative companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning for added profitability and marketing success. Based on an open, scalable architecture, Unica`s Affinium Suite enables marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touchpoints; and measure and optimize marketing effectiveness. Hundreds of businesses worldwide rely on Unica`s software and services. Customers include Lands` End, Merck-Medco, Bank of Montreal, Nordstrom, ABN AMRO, Cintas, Scotiabank, Choice Hotels and Nationwide. Unica is a privately held, global company with offices in the U.S., London and Singapore, and a network of world-class partners, including Acxiom, Compaq Computer, Braun Consulting, IBM and PeopleSoft. For more information, call 781-259-5900 or visit www.unicacorp.com.
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Unica, Unica Affinium, Affinium, Affinium Plan, Affinium Campaign, Affinium Campaign iX, Affinium Model, Affinium eMessage, Affinium Interact, Affinium Report, Universal Dynamic Interconnect, Interconnect Modules, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners.
For further information contact:
Lois Paul & Partners for Unica
Boston Communications for Epsilon