July 17, 2002, 12:00 AM

Nordstrom.com gets a new president and a new name

Nordstrom has named Jim Bromley president of Nordstrom’s catalog and Internet division. The company also is changing the Nordstrom.com name to Nordstrom Direct. The division will manage the web site and the catalogs.

Kurt Peters

Executive Editor

Nordstrom Inc. has named Jim Bromley president of Nordstrom’s catalog and Internet division. Bromley replaces Ray Johnson, who took over as interim CEO and president of the division following the departure a month ago of Dan Nordstrom and Mike Smith as CEO and president, respectively, of the division.

The company also is changing the name of the division formerly known as Nordstrom.com to Nordstrom Direct. It will become a wholly owned subsidiary of Nordstrom Inc. and will manage the company`s e-commerce site, Nordstrom.com, and its two direct mail catalogs, Lifestyle and Nordstrom Delivered.

Bromley was most recently the catalog and Internet division`s executive vice president and chief financial officer. His responsibilities for the division included financial strategy and management, qualitative and quantitative metrics, investor relations, legal, accounting, sales audit, and budgeting and forecasting. Bromley joined the company in May 2000.


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