July 9, 2002, 12:00 AM

Brands Channel adds Brookstone to its lineup

Brookstone is extending its electronic retailing reach with an agreement to sell over the Brands Shopping Channel, a cable and satellite network expected to launch this year.

Kurt Peters

Executive Editor

Brookstone Inc. is extending its electronic retailing reach with an agreement to sell over the Brands Shopping Channel, a TV network being put together by Brands Shopping Network Inc. Brands Shopping Channel expects to launch on cable and satellite systems later this year.

Brookstone products will be featured in 30-minute programs. Brookstone will notify customers of show times, topics and where to find the Brookstone series through the company`s stores, catalogs and Web site. Brookstone operates Brookstone.com, 248 retail stores and the Brookstone, Hard-to-Find Tools and Gardeners Eden catalogs.

"Cable and satellite are the fastest growing mediums on television and offer a tremendous opportunity for Brookstone to reach new and existing customers," said Michael Anthony, chairman, chief executive officer and president of Brookstone. "The feature-oriented format of the Brands Shopping Channel will strengthen the Brookstone brand by creating a medium where we can communicate one-on-one with our customers, just like we do in our stores."

Brands Shopping Channel also recently signed agreements with jewelry site Ice.com and camera retailer RitzCamera.com.

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