June 25, 2002, 12:00 AM

Staples, Safeway to implement web-based store sign program

Staples will produce store signage using Web dSign Shop technology from AccessVia which allows retailers to maintain information in a single location on a server on the Internet or a corporate intranet for all store promotional signs and shelf labels.

Office supply retailers Staples Inc. will produce store signage using the web-based Web dSign Shop technology from AccessVia, the company announced today. The technology allows retailers to maintain information in a single location on a server on the Internet or a corporate intranet for all store promotional signs and shelf labels.

"The web-based architecture of Web dSignShop revolutionizes our in-store printing processes,” said Scott Floeck, senior vice president, North American retail and corporate systems, for Staples. “We will increase our flexibility, simplify processes and reduce costs by centrally deploying and managing all aspects of the system. Real time access to centralized content enhances our customer experience by providing content rich product information that enables customers to make more informed product decisions.”

Staples will have central control of sign layouts and item content while giving individual stores the ability to print signs and labels using a web browser and existing printers. Corporate-designed templates and dynamic access to real-time corporate data ensure design consistency and sign accuracy across the enterprise, AccessVia says.

"Web dSignShop connects with multiple data systems at Staples, making it easier to effectively communicate the value proposition to our customers.” said Robert DiPietro, director of visual merchandising systems and process. "One click execution provides our associates with real-time access to item content and layouts using just a web browser in the stores. New marketing initiatives can be deployed across the chain in a fraction of the time."

AccessVia reported yesterday that Safeway will use its entire suite of products for store signs as well as for kiosk and wireless communications with customers.

AccessVia provides automated ways to communicate with customers, via in-store print vehicles as well as e-mail and kiosk communication. Customers include Boscov’s, Bed Bath & Beyond, Canadian Tire, Eckerd, Giant Eagle, PETCO, PETsMART, Safeway, Target, Tesco Lotus, Walgreens, and Wawa.

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