Lingerie retailer Frederick’s of Hollywood will sell merchandise through PlusSize.com, an e-shopping mall that brings together 40 retailers of women’s fashion size 12 and larger, the two companies announced today. Frederick’s customers will be able to try out 15 fashions on My Virtual Model Inc.’s virtual modeling technology at PlusSize.com.
"Collaborating with PlusSize.com is one more way to make sure that every customer, no matter what size or shape, has access to the largest selection of fun, flirty and sexy lingerie available anywhere online," said Linda LoRe, president & CEO, Frederick`s of Hollywood. "With our fashion selections available exclusively on the PlusSize.com/My Virtual Model web site, we will make sure that plus size women everywhere will look and feel sexy."
PlusSize.com is the only web site offering Frederick’s of Hollywood merchandise with a virtual model. PlusSize.com also offers online modeling for garments from Lands` End, Elisabeth by Liz Claiborne, Ulla Popken, Just My Size, Jockey and SizeAppeal.
Frederick`s of Hollywood operates 175 stores, a catalog and a web site.