June 25, 2002, 12:00 AM

Amazon brings Virgin Megastores into its web operations sphere

Virgin Entertainment Group, North America, is re-launching its web site as a co-branded site with Amazon.com. Virginmega.com will feature the selection of music, videos, DVDs, software and books available at Amazon.com.

Kurt Peters

Executive Editor

Amazon.com Inc. has reached an agreement with another retail chain to operate a web site. Virgin Entertainment Group, North America, announced today that it is re-launching its web site as a co-branded site with Amazon.com. Virginmega.com will feature the selection of music, videos, DVDs, software and books available at Amazon.com.

Similarly, Virgin Entertainment Group, Japan, will launch a web site later this year that will be powered by Amazon.co.jp.

Under the agreement with Virgin, Amazon.com will be the seller of record, providing inventory, fulfillment, site content and customer service for the co-branded sites. The sites also will provide Amazon.com`s editorial and customer reviews, personalization features and recommendations, 1-Click ordering, features like Look Inside the Book, sound clips, movie trailers, and other features. Virgin will continue to provide content unique to Virgin, including daily entertainment news, gossip, interviews, reviews and views, editorial coverage, contests, streamed music, and store location information about in-store artist appearances and in-store events.

"The aim is to replicate the Virgin Megastore browsing experience online," Richard Branson, CEO and founder, Virgin Entertainment Group, said. "We will continue to provide music and entertainment to consumers with the ultimate choice and convenience in purchasing. This allows us to cater not only to the casual buyer to whom convenience is important, but also to the most discerning and knowledgeable music and entertainment fans."

The companies said more international sites may become part of the agreement in the future.

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