June 18, 2002, 12:00 AM

Ann Taylor selects Coremetrics to help with improving the web experience

Upscale women’s clothing retailer Ann Taylor will use Coremetrics’ Marketforce product to capture and store site visitors’ clickstream activity to serve as the foundation for marketing initiatives and web site improvements.

Upscale women’s clothing retailer Ann Taylor is making an additional commitment to its web site. Burlingame, CA-based Coremetrics Inc. reported today that Ann Taylor will use Coremetrics’ Marketforce product to capture and store site visitors’ clickstream activity to serve as the foundation for marketing initiatives and web site improvements. Ann Taylor says Marketforce will help it understand customers` online shopping behavior, improve online profitability and minimize costs associated with internal data management.

Marketforce uses clickstream analysis to build what Coremetrics calls LIVE (Lifetime Individual Visitor Experience) Profiles.

“We have always been very focused on customer service, and we are committed to offering our customers a positive online experience -- just as they would experience in our stores,” said an Ann Taylor spokesperson. "We selected Coremetrics because they offered unparalleled analysis of online customer behavior, while protecting the privacy of our customers. In addition, the solution was easily installed without disrupting our IT department. We were able to start gaining insight into how our customers use our web site immediately, and we’ve already started to make site adjustments that have improved the overall shopping experience."

Ann Taylor has been selling online since the end of 2000.

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