YTD Client Renewals Result in Over $3m in Business
ARLINGTON, Mass., June 10, 2002 - iProspect™, The Original™ Search Engine Positioning Firm, today announced that 100% of all eligible clients renewed their agreements for calendar 2002. These second and third-year engagements for search engine positioning services represent approximately $3 million in ongoing anticipated revenue.
iProspect believes its exceptional client renewal rate highlights three important trends:
An increasing number of Fortune 1000 companies view search engine positioning as an ongoing and iterative process rather than a periodic project;
Remarkable customer satisfaction levels are possible through adequate spending on the part of savvy marketers who understand the value of search engine positioning as an online marketing requirement. Over its six-year history, iProspect has realized growing client commitments and currently targets its average budgeted program at $180,000 per year.
iProspect`s professional services approach to search engine positioning delivers measurably stronger results over time; Clients renewing with iProspect include: Alcon Laboratory`s prescription allergy eye treatment, Patanol®; Medtronic, a medical technology company that provides products and services that enhance or extend the lives of people with chronic disease; Mercury Interactive, a provider of enterprise testing, tuning and performance management solutions; Fortune 500 giant John Deere, producer of agricultural equipment; and Citibank`s online student loan provider, Studentloan.com.
"The iProspect search engine positioning campaigns for both Patanol.com and LADARVision.com have been a tremendous success," said Holly Cross, manager of global Web marketing for Alcon Laboratories. "Before we began working with iProspect, we never imagined the power that comprehensive search engine positioning could provide. Site visibility for Patanol is up almost 125% which has resulted in a 500% increase in downloaded rebates and a 353% increase in user sessions. Additionally, iProspect`s search engine positioning efforts helped drive a significant number of new visitors interested in laser eye surgery to the LADARVision site. Since campaign launch, monthly unique visitors have grown by over 71%. We are looking forward to continued success with iProspect."
"Our perfect renewal rate is clear and compelling evidence that comprehensive search engine positioning delivers big results for leading corporate and product branding initiatives," said iProspect president, Robert Murray. "Each of these clients witnessed dramatic results that impacted their bottom lines and convinced them that continuing with iProspect`s services is a business imperative. Because the industry and the marketing requirements of major brands change so frequently, continuous improvement of these results over time requires the kind of constant attention that only a dedicated search engine positioning firm like iProspect can provide."
About iProspect
iProspect, The Original™ Search Engine Positioning Firm, is the leading provider of professional services that improve clients` Web site visibility in major search engines and directories. Founded in 1996 by Fredrick Marckini, the company helps large, established organizations increase their online market reach through consulting on search engine optimization and query language research. iProspect pioneered the industry and works with the most recognized and successful brands in the world, including Sharp Electronics, The GM Card, and Medtronic. The company has published three books on search engine positioning including the seminal work, Achieving Top-10 Rankings in Internet Search Engines, and most recently, Search Engine Positioning. iProspect is located in Arlington, Mass., and can be reached at 781-641-5700, via e-mail at pr@iprospect.com, or on the Web at www.iprospect.com.
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