In a deal worth $1.5 million, comScore Networks Inc. has acquired certain assets of Media Metrix Internet Audience Measurement service and landed new financing for expansion.
I Reston, VA-based comScore Networks Inc. has acquired part of New York-based Media Metrix Internet Audience Measurement service and also announced the creation of the Media Metrix Division, which will sell comScore’s portfolio of various Internet audience measurement services, including Media Metrix, AiM and netScore. "We will be maintaining the panels, panelists and sample design of Media Metrix," says Dan Hess, vice president at comScore. "We will ultimately move the Media Metrix service to our underlying collection technology, which is more scalable and cost-effective." Media Metrix uses its own software to collect data on web sites while comScore collects data from network servers, Hess explains.
Peter Daboll, president of comScore Networks’ Media Solutions Division-which will merge with the new Media Metrix divison--will be president of the new division. Hess says a number of Jupiter Media Metrix employees will join comScore’s Media Metrix Division and ComScore plans to open a new office in New York City to accommodate that staff.
ComScore also announced that it has secured $20 million in series D financing. The company plans to use the money to fund additional expansion as well as cover some costs from the Media Metrix acquisition.