For Immediate Release
Growing Site Serves Ads With Open AdStream Central, Monetizes Keyword Searches with Website Results, and Sells Ad Inventory on 24/7 Network
NEW YORK – May 30, 2002 – As Web publishers continue trying to find ways to make ends meet, and advertisers grapple over the value of Web advertising, one Web publisher’s business continues to grow through three very different advertising-related services provided by 24/7 Real Media, Inc. (Nasdaq: TFSM). The experience of YellowPages.Com demonstrates the value of Web advertising executed correctly – to advertisers, publishers, and even to Web users.
YellowPages.Com is part of 24/7 Real Media’s Network of premium sites. As such, 24/7 Real Media can target ads precisely to users as they search among the 14 million business listings on the site’s pages. 24/7 Website Results, which YellowPages.Com leverages for local and Web searches, monetizes these user searches and targets ads contextually, adding value to YellowPages.Com advertisers as well as to users, who see advertisers’ brands in response to their searches.
The backbone to the system of solutions provided by 24/7 Real Media is Open AdStream™, which is serving as many as 100 million impressions/month to users of the site via the 24/7 Network as well as via Open AdStream Central, which YellowPages.Com uses to serve its own ads.
“Our relationship with 24/7 Real Media is a true partnership,” said Dennis Warren, Senior VP for Corporate Development for YellowPages.Com. “The company clearly knows our site and its features. Their products and services enable them to migrate together our local search and the Web search through Website Results, to leverage the entire YellowPages.Com platform via Open AdStream Central, and better monetize our traffic on the 24/7 Network - delivering more revenue and traffic for both parties.”
“We have long held the view that Internet advertising has not failed. It’s the targeting, measurement and reporting of the advertising that has failed. 24/7 Real Media offers the tools that enable reporting and targeting and that provide the value to our merchant advertising program,” said Dane Madsen, CEO for YellowPages.Com. “The company understands what we are trying to do in terms of ad delivery for our media business. Additionally, their service and technical support are the best.”
“There are numerous reasons why so many branded sites are coming back to our service offerings,” said David J. Moore, 24/7 Real Media’s Chairman and Chief Executive Officer. “Open AdStream is winning new contracts from competitors every week, the 24/7 Network is delivering more strategic products to larger audiences than anyone else’s network, iPromotions is dramatically growing its business in multiple verticals, and Website Results is almost doubling its revenue projections – and mostly from return business. More than ever, our company is delivering value with all our business units.”
“As the site has scaled upward, and our offerings have provided new revenue streams, Open AdStream has been in lockstep,” said Mr. Moore. “This scalability is a key reason why we have so many satisfied customers. As more of our branded sites leverage the talents and technology of our 24/7 Website Results team and the power and reach of the 24/7 Network, the number of satisfied customers will grow too.”
YellowPages.Com, Inc. is a global leader in business directories and a favored online destination for buyers and sellers seeking information about US businesses. The site provides more than 14 million detailed business listings and is a valued resource to over 6 million users who perform over 8 million monthly searches. An ongoing independent study has determined that YellowPages.Com users have been rated as having the highest buying power among all Internet directories and represent the most attractive demographic categories to retailers and merchants. YellowPages.Com, Inc. is a privately held corporation founded in 1996. It is based in Henderson, in the Las Vegas Valley, NV, and maintains additional offices in Fremont, CA; Chicago, IL; Atlanta, GA; and Seattle WA.
About 24/7 Real Media, Inc.
24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Our products and services include: Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, email list management & brokerage, online promotions and search engine optimization. For more information, please visit our Web site: www.247realmedia.com.
Contact: 24/7 Real Media
Caution concerning forward-looking statements:
This news release includes certain ``forward-looking statements`` within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management`s current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in the most recent quarterly report and other filings with the Securities and Exchange Commission made by the companies named herein. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the risk that the 24/7 Media and the Real Media ad serving platforms and businesses will not be integrated successfully, the potential for impairment of relationships with employees or customers, the costs related to the merger or integration of ad serving platforms, the inability of the companies to realize synergies or other anticipated benefits of the merger, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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