May 30, 2002, 12:00 AM

Fireclick adds nine retailers to its Netflame product

Fireclick Inc., which provides content acceleration and site tracking and monitoring services, announced today that it has signed nine new retailers for its Netflame product.

Kurt Peters

Executive Editor

Los Altos, CA-based Fireclick Inc., which provides content acceleration and site tracking and monitoring services, announced today that it has signed nine new retailers for its Netflame product. The retailers are Bare Necessities, Hewlett-Packard, Sports Endeavors, WinterSilks, Online Shoes, Uncommon Goods, Collectibles Today, Vivre and Musician’s Friend. The Netflame service bundles analytics with real-time web traffic and path analysis, content acceleration, and web site measurement and monitoring.

Fireclick says using Netflame can reduce costs of web operations and increase online revenues by 20%. Service features, such as Realtime Insite and Site Explorer, help retailers keep track of how shoppers navigate and use their web sites, which can help them make product merchandising improvements and adjustments. "Fireclick has given us the tools we need to monitor our online customers’ behavior and better understand their needs," said Bill Richardson, president of intimate apparel retailer Bare Necessities. "We’ve been able to optimize our graphics, content and site navigation, providing a world-class web experience and ultimately, increasing our revenues."

Other retailers who currently use Netflame include Victoria’s Secret, Ann Taylor, Home Depot, Bed, Bath & Beyond, Gymboree, Novica.com, FAO Schwarz, Stacks and Stacks and JC Penney.

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