Staples launches an m-commerce specialty store

A month after OfficeMax Inc. launched its mobile commerce specialty store, home office supplies competitor Staples Inc. is doing the same. Staples announced today that it is launching an m-commerce specialty store at Staples.com that will sell more than 400 software applications that shoppers can download onto wireless devices. The range of software includes games, financial and small business programs.

"The Staples online downloadable software store has provided us with an easy way to extend our mobile software selection on our existing e-commerce platform," said Dave Figler, Staples’ vice president of merchandising. "PDA applications are a natural complement to our offering of mobility hardware products and provide small business customers with a mobile solution that turns their PDAs into portable offices."

E-commerce ousourcer Digital River Inc. will provide the specialty store with transaction management, digital fulfillment, e-marketing, fraud prevention and customer service. Digital River also powers the OfficeMax.com m-commerce specialty boutique.