"Total Solution" from GERS offers robust functionality in format that`s intuitive and easy to use
SAN DIEGO, May 17, 2002 - GERS Retail Systems, a leading supplier of business solutions for the retail industry, today announced that The Longaberger Company, America`s premier maker of handcrafted baskets, has selected the GERS Electronic Retail Enterprise to replace their existing legacy system within their retail division. Longaberger will implement GERS` Enterprise1, PLANalyst, RetailAnalyst and GERS` next-generation, point-of-service solution to consolidate all data into one integrated system, improve merchandise planning and performance analysis, and expand sales channels for increased profitability and long term business growth.
"We were looking for a total solution that would satisfy the needs of merchandising, stores, distribution centers, warehouses, and accounting," said Paul Kessen, Director of Merchandising for Longaberger. "Our retail division is part of a multi-faceted company that includes direct sales, manufacturing and hospitality, so we needed a retail system that existed on a platform that would integrate with other parts of our business. We chose GERS because it is built on an Oracle platform, which we as a company are migrating towards. GERS solutions also offer robust functionality, yet they are intuitive and easy to use."
By implementing Enterprise1, Longaberger will integrate all merchandising, distribution, and financial information into a centralized, real-time environment for better visibility to inventory and quicker availability of sales information. Longaberger will use Enterprise1`s integrated warehouse management tools to improve operational efficiencies, and also take advantage of the solution`s extensive reporting capabilities for immediate information retrieval and reduced manual processing.
Leveraging data stored in Enterprise1, Longaberger will implement PLANalyst, a comprehensive merchandise planning solution that can dynamically forecast, create, analyze, and manage merchandise plans to increase margins, decrease costs, and develop more profitable customer relationships. Longaberger will also use RetailAnalyst, GERS` intuitive business intelligence solution, to quickly and easily analyze sales, inventory, and vendor data; identify trends; and maximize sales opportunities.
"Now, we can access data without having to pay someone to create custom reports," noted Kessen. "RetailAnalyst will allow us to make informed decisions more quickly."
On the front end, Longaberger will take advantage of GERS` next-generation point-of-sale solution, which includes a new Mobile POS feature that supports "lane busting" to expedite the checkout process during busy periods. Using new POS technology, Longaberger will increase sales channels, optimize the retail enterprise, and improve the consumer experience.
"Longaberger joins an elite group of retailers that are using GERS solutions to achieve exceptional performance," said Vicki Noreen, GERS Vice President. "Recognized by Forbes Magazine as one of the Top Privately Held Companies, they are innovative, entrepreneurial, and quality-driven. We are looking forward to working with Longaberger to blaze new trails and achieve even greater business results."
About The Longaberger Company
The Longaberger Company is America`s premier maker of handcrafted baskets. Along with quality handmade baskets, the company offers home and lifestyle products that include pottery, wrought iron, and fabric accessories. The company, based in Newark, Ohio, has 7,000 employees and nearly 70,000 Independent Sales Associates nationwide. Led by President and CEO Tami Longaberger, the company is listed in Forbes magazine`s top 500 privately held companies, is recognized as the 18th largest woman-owned company in the U.S. by Working Woman magazine, and has been cited by Newman`s Own, Inc. as one of the 10 Most Generous Companies in America.
About GERS Retail Systems
With over 28 years of experience and 300 installations worldwide, GERS Retail Systems is a leading supplier of software solutions for the retail marketplace. The GERS Electronic Retail Enterprise includes mission-critical transaction management applications for multi-channel retailing, and provides fully integrated corporate office applications for merchandise replenishment and allocation, distribution center management, and financial control. Integral to the GERS solution set are Business Intelligence applications for predictive modeling and decision support, Merchandise Planning and Allocation for increasing returns on inventory investments, and Workflow Automation applications for maximizing productivity across the enterprise. For more information, please visit www.gers.com.
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