The Right Start Selects synaro® Software by Page to Unify Operations

For Immediate Release
Contact: Bonnie Hendry
Page Digital, Inc.
Bhendry@pagedigital.com
Tel. 303-754-4836

Englewood, CO – May 22, 2002– Page Digital, a leading developer of multi-channel commerce software, announced that The Right Start, a market-leading merchant of unique, high-quality products for infants and young children, has selected synaro® software to unify and optimize retail and catalog operations. The Right Start will use the synaro® Suite of products to streamline order management and fulfillment both in retail stores and online.

The Right Start offers a wide range of consumer products in categories such as developmental toys, strollers, car seats, and books/videos. Originally, The Right Start looked to FAO Schwarz to see what software they were currently using for order management and eCommerce. After careful evaluation of the synaro® Solution, The Right Start realized the considerable feature flexibility, flow, and integration the system could offer. The Right Start made the decision to move to the synaro® software in order to unify and facilitate both growth and functionality that were required for the push into a multi-channel marketing environment that their existing systems could not accommodate.

The Right Start selected the synaro® Java-based Integrator software for their website utilizing WebStore Java Beans. The WebStore will link to the synaro® Advantage Enterprise System for all order management and fulfillment. Additionally, The Right Start will use the synaro® Call Center Applications for their catalog.

“Name recognition is a key component to this alliance. ‘Powered by synaro® Software by Page’ will be listed on the Shopping Cart portion of The Right Start’s website. This alliance is a strategic win over our competition,” stated Dave Joseph, Executive Vice President of Page. “We are proud to have been selected for this extraordinary opportunity and feel confident that synaro® will meet all of The Right Start’s expectations.”

About Page

Page is a top-tier provider of proven multi-channel software applications designed to enable effective operational diversity. synaro® software by Page enhances business productivity and customer loyalty by providing seamless interaction with clients across all touch points including catalog, online, and brick-and-mortar. Existing technology investments are leveraged as synaro® enables seamless best-of-breed system components. Companies including Lands’ End, IBM, Michaels Stores, FAO Schwarz and Hershey depend on synaro® to provide systems support for eCommerce, marketing, call centers, fulfillment, workflow, Email Response Management (ERM), forecasting, data mining, logistics, assembly, financials and more. For more information, visit www.synaro.com or call 1-800-569-1122.