Vicinity`s Customer Roster Includes Many Fortune 500 Companies
SUNNYVALE, Calif. - May 20, 2002 - Vicinity Corporation (Nasdaq: VCNT), a leading provider of Web, wireless and speech-based Enterprise Location-Based Services, today identified a number of leading brand name retailers and companies as customers.
Vicinity provides robust location services for hundreds of enterprise corporations, including Best Buy, Ford Motor Company, Harley-Davidson Motor Company, Hollywood Entertainment Corporation (Hollywood Video), and Payless ShoeSource. From a website, wireless device or telephone, Vicinity services enable the end-customers of these retailers to easily find the nearest location using different search criteria. For instance, a user can find out “which store is open on Saturday?” or “does the store offer installation?” In addition to providing this detailed data, the technology produces maps and driving directions, including LineDrive, an exclusive feature that creates a turn-by-turn “blueprint” of the driving route.
“We have a world-class roster of Fortune 500 and Global 2000 customers, a reflection of the top-notch quality of our enterprise location services,” said Chuck Berger, president and CEO of Vicinity. “The five companies noted here are proof of the power of location information in the overall brand marketing mix, from diverse industries ranging from automotive to entertainment. Our clients consistently tell us how their Vicinity-powered locators increase sales, build customer loyalty, and reduce call center costs.”
“Payless ShoeSource has seen the importance of our location services increase as customers become more savvy online,” said Rhonda Wells, Director of Consumer Insights, Market Research and Strategy at Payless ShoeSource, North America’s largest family footwear retailer with 4,974 stores. “By enabling our customers to quickly and easily find the nearest location, we create a stronger brand relationship, and ultimately boost sales by delivering interested buyers to the front doors of our retail outlets. The location-based services provided by Vicinity are seamless to the consumer, and extremely pain-free for us to manage and track.”
As a platform independent server application, Vicinity Location Server (VLS) technology meets the needs of large corporations by enhancing the end-user customer experience through easy-to-use Web, wireless or speech-based location services. The VLS suite of services includes data management functionality, implementation support, reporting, and comprehensive maps and driving directions.
VLS transparently connects consumers accessing a company’s site to Vicinity’s proprietary database of maps and driving directions of the United States, Canada and Europe. When a consumer enters the address of his or her current location, Vicinity’s patented search technology queries the location database and returns a list of the closest stores, outlets or branch offices. The user then selects the specific location to display the related maps and driving directions.
About Vicinity Corporation
Vicinity Corporation is a leading provider of Enterprise Location Services to Global 2000 companies across Web, wireless and speech platforms. Backed by patented technology, Vicinity`s suite of services includes the Vicinity Location ServerSM along with a comprehensive portfolio of application services and application programming interfaces (APIs) that embed location intelligence deep within existing enterprise applications. Vicinity was established in 1995 and is headquartered in Sunnyvale, California.
VicinitySM and Vicinity Location ServerSM are service marks of Vicinity Corporation. All other names or product names are trademarks or service marks of their respective companies.
This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Vicinity Corporation. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements. Including the matters set forth in Vicinity Corporation`s reports and documents filed from time to time with the Securities and Exchange Commission.
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