May 13, 2002, 12:00 AM

RedEnvelope boosts sales 35% for Mother’s Day

RedEnvelope’s multi-channel strategy is paying off as a 35% increase in sales for Mother’s Day was driven by a 40% increase in catalog orders.

 

Mother’s Day sales at San Francisco-based online and catalog retailer RedEnvelope increased 35% over Mother’s day sales last year, the company reported today.

RedEnvelope’s catalog sales were up 40% over last year. Its customer base grew to 925,000 through Mother`s Day. The boost in RedEnvelope`s Mother`s Day catalog sales was due to increased circulation, higher response rates and higher average order values.

"The strong customer response to the Mother`s Day catalog is a testament to the strength of our innovation and freshness in product selection," said Hilary Billings, chairman and chief marketing officer.

"The sales momentum follows a strong fiscal 2001, in which sales increased by 71%, and reflects the steady consumer appetite for our unique merchandise," said Alison May, president and CEO. "We expect to see continued growth in our customer base throughout the year as we leverage our efficient mix of catalog, email and online marketing."

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Devika Girish / E-Commerce

Eight lesser-known uses of beacons for retailers

Beacons, which communicate with consumers’ smartphones, are most often used to welcome shoppers to stores ...

FPO

Mike Cassidy / E-Commerce

Back-to-school shopping knows no season

Shopping for school peaks during the summer, but it goes on all year long. While ...

Advertisement