Customized Internet analytics drive customer satisfaction and sales
FREMONT, Calif., May 13, 2002 -- Accrue Software, Inc. (NASDAQ: ACRU), a leading provider of Internet analytics solutions, today announced that macys.com has chosen Accrue G2 to provide critical customer intelligence for its Internet channel.
Using Accrue`s advanced Internet analytics technology, macys.com can improve critical merchandising and operational decisions to continue to meet its overall business objectives.
"Accrue G2 helps us gauge customer behavior and assists us in matching their needs with appropriate content and sales," said Gary Beberman, Director of Technical Research at macys.com. "The detailed information gleaned from Accrue`s sophisticated Internet analytics products enables us to achieve measurable business results."
Accrue G2`s family of products assists customers in analyzing and understanding conversion ratios, including content-to-purchase and browse-to-buy ratios, the overall streamlining of the sales process, abandonment rates and conversion metrics for product lines.
"In this current economic environment, companies are more compelled than ever to connect customer satisfaction with success and profitability," said Jonathan D. Becher, President and CEO of Accrue Software. "macys.com`s feedback and understanding of the retail market combined with Accrue`s extensive knowledge of Internet analytics has helped us develop a powerful solution that will not only provide retail companies with the ability to understand customer behavior, but also to translate that data into real business benefits."
About macys.com
Headquartered in New York and San Francisco, macys.com closely collaborates
with the Macy`s department store divisions to leverage the company`s multi-channel retail approach. It offers customers all their favorite designer brands via the Web, but with all items returnable in-store. Whether customers are buying for themselves or browsing for the bride-to-be with its leading bridal registry, macys.com provides access to the best of Macy`s in apparel, gifts, accessories and home furnishings.
About Accrue Software, Inc.
Accrue Software, Inc (NASDAQ: ACRU) is a leading provider of Internet analytics solutions that help companies worldwide understand, influence, and respond to Internet customer behavior. Accrue`s products enable companies to increase the effectiveness of Internet marketing and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations. With Accrue`s solutions, companies transform volumes of complex Internet data into actionable information that executives and managers use to drive key business decisions and improve the return on their Internet investment. Accrue has more than 600 customers, including industry leaders
such as Citicorp, Dow Jones & Company, Eastman Kodak, Lands` End, Macy`s, Lycos Europe, and Deutsche Telekom.
Accrue Software was founded in 1996 and is headquartered in Fremont, California, with regional sales offices throughout the U.S. and international headquarters in Cologne, Germany. Accrue has strategic application and platform partnerships with leading technology companies such as IBM, Oracle, Sun Microsystems, BroadVision, ATG, DoubleClick, and Vignette. Accrue Software can be reached at 1-888-4ACCRUE or 510-580-4500 and at www.accrue.com.
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Accrue, Accrue G2, Hit List, and Pilot Software are trademarks of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.
Media Contact:
Aimee L. Quemuel
Ventaja Communications, Inc. for Accrue Software
(415) 753-9005
aimee@ventajacom.com
Jared Jones
Coltrin and Associates for macys.com
(212) 221-1616
jared_jones@coltrin.com
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