Restoration Hardware Inc. has re-launched its web site to include more customer relationship functions and to improve its ability to handle shopper traffic. The new site incorporates customer wish lists and will include a gift registry by fourth quarter.
Restoration Hardware built its new site on Art Technology Group, Inc.’s Consumer Commerce Suite. It plans over the summer to add functions that will deliver specific types of content throughout the site and enhance user profiles and catalogues. The re-design is part of a larger company-wide initiative that is intended to bring Restoration Hardware`s overall product strategy into greater alignment across all sales channels.
Among improvements in the site’s operation is a huge leap in concurrent traffic that servers cab handle. Previously, RestorationHardware.com cold handle only 150 simultaneous sessions; now it can handle 12,000. The previous site also lacked failure back-up capacity.
"The successful re-launch of RestorationHardware.com is an essential component of our overall business strategy moving forward, as we are setting aggressive short and long term e-business goals," said Tom Bazzone, chief operating officer for Restoration Hardware.
"Restoration Hardware is a glowing example of a traditional company that has realized that creating a rich online experience at the frontline of their business can be the key to managing the customer relationship," said Ken Volpe, vice president of product planning and strategy for ATG, developer of online CRM applications.