May 7, 2002, 12:00 AM

Hispanics become a larger portion of the Internet population

The number of Hispanic Internet users grew 19% in Q1 over Q1 2001, comScore reports. And while they are shopping at a slightly lower rate than the general population, they have a higher average order.

 

U.S. Hispanics using the Internet grew 19% in the past year--but they have yet to become big online shoppers, comScore Networks Inc. reported today in a new survey of the U.S. Hispanic population online.

From Q1 2001 to Q1 2002, the U.S. Hispanic Internet population grew by 19%, a rate more than three times that of the non-Hispanic online population, comScore says. With 14.5 million unique online users in the average month last quarter, Hispanics now comprise 11% of the total U.S. online population, up from 9.9% in the prior year.

But Hispanic Internet users are shopping at a slightly lower rate than the general population, comScore says: 8% of Hispanics made an online purchase in the past month vs. 10% of non-Hispanic users. But Hispanic online buyers spent 7% more on average than non-Hispanic online buyers--$229 vs. $214 per buyer.

The top five markets in terms of Hispanics online are:
New York, 1.656 million users
Los Angeles, 1.601 million
Miami-Fort Lauderdale, 718,000
San Francisco-Oakland-San Jose, 483,000
Chicago, 448,000.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement