May 2, 2002, 12:00 AM

The growing demand for e-catalogs

E-catalogs are gaining wider acceptance among retailers, according to Mobular Technologies, which is preparing to launch a dozen such catalogs.

E-catalogs are gaining wider acceptance among retailers, according to Mobular Technologies, a Huntsville, AL-based company that provide e-catalogs through e-mail systems. Mobular tells InternetReatiler.com that it is getting ready to launch e-catalogs for a dozen undisclosed companies.

Most recently, Mobular Technologies Inc. launched an e-mail catalog for water sports dealer Overton’s. The company says its results from prior campaigns have helped fuel interest in the e-mail catalog medium. Prior retailers have reported 16% conversion rates on e-catalogs opened. And on average, users took 6.25 actions per e-catalog opened, which amounts to viewing just over six pages of merchandise.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Shmuli Goldberg / E-Commerce

Five tips for winning Amazon's Buy Box during the holiday season

Negative deliveries and bad feedback will keep you from the coveted spot on Amazon.com. On ...

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

Advertisement