May 2, 2002, 12:00 AM

The growing demand for e-catalogs

E-catalogs are gaining wider acceptance among retailers, according to Mobular Technologies, which is preparing to launch a dozen such catalogs.

E-catalogs are gaining wider acceptance among retailers, according to Mobular Technologies, a Huntsville, AL-based company that provide e-catalogs through e-mail systems. Mobular tells InternetReatiler.com that it is getting ready to launch e-catalogs for a dozen undisclosed companies.

Most recently, Mobular Technologies Inc. launched an e-mail catalog for water sports dealer Overton’s. The company says its results from prior campaigns have helped fuel interest in the e-mail catalog medium. Prior retailers have reported 16% conversion rates on e-catalogs opened. And on average, users took 6.25 actions per e-catalog opened, which amounts to viewing just over six pages of merchandise.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

Advertisement