May 2, 2002, 12:00 AM

And now, pop-up ads in e-mails

Retail marketing customers are becoming more interested in inserting pop-up ads in e-mails because, based on pop-ups’ success on the web, they expect a higher response rate, reports EC solutions company BroadVision.

 

Even though consumers may not be enamored with the practice, pop-up ads are gaining popularity among retail e-marketers, according to BroadVision Inc., a company that provides enterprise electronic commerce solutions. "In the last couple of months, we’ve seen a growing interest in having pop-up ads in e-mail links mainly because consumers can’t miss them," says Evelyn Horng, senior product manager of commerce applications at BroadVision.

The practice is mew enough that marketers haven’t measured, or at least are not willing to reveal, response rate to e-mails with pop-ups vs. without pop-ups. But Horng says more BroadVision customers are interested in the tactic because they expect better consumer response. BroadVision includes e-mail marketing services with its flagship product, Retail Commerce 6.0.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement