The Top 500 apparel chain plans to expand its reserve online, pick up in store program, as well as its presence in China.
Wireless sales for wireless software at OfficeMax.com
Digital River supports OfficeMax’s new m-commerce offering with over-the-air fulfillment–-but shoppers will need a new Java-enabled wireless device for electronic delivery.
Retailers have been looking for some time for a way to make wireless e-commerce work. OfficeMax Inc. believes it has found the product--software for the very wireless devices that customers shop on.
OfficeMax.com this week launched a mobile commerce specialty boutique through which consumers can purchase and download mobile-ready software via over-the-air electronic fulfillment. The boutique was built on Officemax.com by technology platform and e-commerce services provider Digital River. Digital River also is providing transaction management, e-marketing services, fraud prevention, customer service and over-the-air electronic fulfillment. Mobile-ready software initially available from the m-commerce boutique includes games and personal and small business financial management applications.
Downloading the software from the boutique via wireless requires the use of a new Java-enabled device, says Digital River chief technology officer Gary Howorka. The devices, just being launched by Nokia and other makers, have a built-in WAP micro-browser that keeps them connected to the Internet. Some, Howorka adds, incorporate a mobile electronic wallet that communicates credit information to merchants with the touch of a button. “From that point, payment proceeds like a regular credit card transaction,” he says.
“Though Digital River’s model, we’ve been able to leverage our existing e-commerce infrastructure to add a new store, increase our revenue potential and extend the OfficeMax brand to more consumers,” says Ryan Vero, executive vice president of merchandising, marketing and OfficeMax.com/direct. “We’re excited about working with Digital River to open channels to the m-commerce software market.”