April 25, 2002, 12:00 AM

Motorola turns to eBay to reach consumers and dealers

Motorola will launch a store on eBay to sell wireless phones, two-way radios and accessories to consumers. It is also launching an auction site for dealers to buy small lots of used and refurbished equipment.

Kurt Peters

Executive Editor

 

EBay continues to extend its reach as a retail site. Motorola Inc. today announced that it will launch a store on eBay to sell wireless phones, two-way radios and accessories. It also said it will launch an auction site for dealers to buy small lots of used and refurbished equipment.

The dealer-auction site will give Motorola a means to dispose of merchandise in lots too small to be of interest to major distributors and retailers and to set the value of products that are difficult to price because they are at the end of their product lives, have limited demand or have been refurbished, Motorola says. The merchandise will be available to dealers in monthly three-day auctions.

Motorola will sell a variety of regular products at its consumer site, both new and used, as well as products unique to the eBay store, including celebrity-autographed devices and one-of-a kind faceplates. It will promote the eBay site with a charity auction of its new V70 phones, which will not be available to the public until later this year.

EBay says Motorola is the first mobile-phone manufacturer to open an eBay store. It will be at www.motorola.com/ebay.

 

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