April 24, 2002, 12:00 AM

Web sales growth outstrips overall growth at The Sportsman’s Guide

Online sales at The Sportsman`s Guide accounted for 27% of sales in Q1 up from 20% a year ago. Internet sales cost the company $4 less than catalog sales.

 

Online sales at The Sportsman`s Guide Inc. accounted for 27% of sales in the first quarter up from 20% in the first quarter of last year, the company reported today. First quarter web sales totaled $11.2 million vs. $7.8 million a year ago, growth of 43.4%. Companywide sales grew 7% to $41.6 million in the quarter vs. $38.9 million a year ago.

The outdoor gear retailer reports that Internet sales reached as high as 30% during some weeks in the quarter. Sportsman’s Guide says it benefits from Internet sales because the cost of processing them is significantly less than the cost of processing a traditional catalog transaction: 50 cents vs. $4.50.

Net earnings for the quarter totaled $784,000 vs. net loss of $167,000 as year ago.

"The results of the quarter were due in large part to wider margins, lower selling, general and administrative expenses as a percentage of sales and higher levels of Internet related sales," said Gregory R. Binkley, president and CEO.

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Satya Krishna Ganni / Mobile Commerce

Mobile sites better than responsive design for shopping

Dedicated mobile commerce sites for smartphones and tablets and mobile apps are unparalleled in providing ...

FPO

John W. Spelich / E-Commerce

What do Chinese online consumers want to buy from the U.S.?

Yes, they want luxury goods, but they also want baby formula and skin lotions. The ...

Advertisement